"hormel says hold my beer" — dieline —

"hormel says hold my beer" — dieline —

My partner and I invented the greatest appetizer of all time, for your Super Bowl party. Designed with a proprietary adjustable internal heating element, a custom chili can tap handle, and delivering 10,000 percent of your daily recommended yum.

GET THAT YUM

HORMEL CHILI

It picked up some fun earned, including a feature on NPR’s “Wait Wait... Don't Tell Me!”

Wait Wait... Don't Tell Me!

Social shorts surrounded the launch, showing how good it can be to get after this dip.

Using Tiktok influencers and a sing-a-long we spread the word.

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First To The Finish