Drum Activated Billboard
To get the word out about new non-stop flights to Belize we invited the city of Toronto to come celebrate with us. As people played the drum they controlled video footage of a Belizean kid dancing, displayed on a 90ft. digital billboard.
Belizeans helped us to craft an authentic drum from a hollowed out tree.
The faster the drumming, the faster the dancing.
A couple of unsuspecting drummers walked away with free airfare.
AD: Brit Ryan
CW: Andy Masur
GCD: Ryan Inda
CCO: Kevin McKeon
Producer: Kirsten O'Callaghan
Production Company: Street Factory