Travel Belize:
Drum Activated Billboard

To get the word out about new non-stop flights to Belize we invited the city of Toronto to come celebrate with us. As people played the drum they controlled video footage of a Belizean kid dancing, displayed on a 90ft. digital billboard. 





Belizeans helped us to craft an authentic drum from a hollowed out tree.




The faster the drumming, the faster the dancing. 




A couple of unsuspecting drummers walked away with free airfare. 




Agency: Olson
AD: Brit Ryan
CW: Andy Masur
GCD: Ryan Inda
CCO: Kevin McKeon
Producer: Kirsten O'Callaghan
Production Company: Street Factory